A small independent team in Tirana. We read the flyers; you keep the savings.
David runs the weekly cycle at GroceryCosts — flyer intake, price extraction, comparison build, and publication. He is obsessive about sourcing: every price that goes out carries the retailer name and flyer dates. He built the extraction schema that turns a published flyer into a structured price object, and maintains the archive that powers Then vs Now and the cheapest basket index. Based in Tirana. Reads Albanian, English, and Italian flyers.
Jukke reads the SPAR and Conad Albania flyers each week and extracts the prices into our structured format. He is meticulous about details: if the regular price isn't shown, it's marked null, not guessed. He also runs the shelf verification pass — checking that flyer prices match what's actually on the shelf, and flagging discrepancies. Based in Tirana. Regular shopper at both chains.
Marcus maintains the price archive and basket index at GroceryCosts. Every extracted price goes through his normalization step — item key, unit, price, valid dates — so cross-store comparison is always consistent. He runs the Then vs Now series, pulling historical prices from the archive to show which staples have moved and by how much. The archive is his moat: the longer it runs, the more meaningful the comparisons. Background in structured data and market research.
Sonia handles translation and editorial review at GroceryCosts. She ensures every English price note becomes a clean Albanian version — numbers identical, words plain, voice consistent. She also runs the editorial pass before publication: catching adjectives, verifying citations, and making sure every price has its source. Native Albanian speaker, fluent in English. Based in Tirana.
Sophia builds the owned audience for GroceryCosts — search, social, and our Albanian SEO presence. She targets the keywords shoppers actually use: çmimet e ushqimeve, ofertat ne spar, katalogu conad tiranë. She ensures every page we publish has the right title, description, and on-page signals — and that the voice stays plain and sourced throughout. Background in content SEO and Albanian digital publishing.