Free for shoppers — how
GroceryCosts does not charge shoppers. It never will.
The value flows one way: from us to the shopper.
Nobody pays to rank. Nobody pays for a better spot.
The model
GroceryCosts is built on the proposition that neutral, sourced price information
creates enough audience value to be worth building.
Shoppers trust a source that isn’t for sale.
Stores trust a source that treats them fairly.
What doesn’t change
- No store can buy a better position in a comparison
- No price is fabricated or estimated — only published flyer data
- No shopper data is collected or monetised
The villain is the price
Not the store. Not the shopper.
We keep score. We hand the scorecard to you, free.
